I have never fully understood the power television commercials. Some are so simplistic and, dare I say, stupid that to believe them defy explanation. Yet, many women too often are willing to suspend reality and buy into a television commercial designed to do nothing more than entice them to spend their hard earned cash or go in debt to buy things they never wanted or never thought they needed until they saw the commercial. We understand the power that words have on the human psyche. We understand even better, the power of visual cues. Humans are slaves to slogans, flags,... Read more →